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The Traffic section brings your web analytics and search performance data into Mentionpath so you can see how AI visibility translates into actual visits. It connects to Google Analytics 4 (GA4) for web traffic data and Google Search Console (GSC) for organic search performance. A dedicated AI traffic filter lets you isolate visitors who arrived from AI platforms — giving you a direct measure of AI referral impact. To use the Traffic section, you need to connect at least one integration. Go to your account settings and connect GA4, GSC, or both. Once connected, your properties appear in the Traffic dashboard automatically.

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Connecting GA4 and GSC

1

Open account settings

Click your account or workspace icon to open account settings, then go to the Integrations tab.
2

Connect Google Analytics 4

Select the GA4 connector and follow the OAuth flow to authorize Mentionpath to read your GA4 data. You will be asked to select which GA4 property to connect.
3

Connect Google Search Console

Select the GSC connector and follow the same OAuth flow. Select the property (domain or URL prefix) you want to track.
4

Select a property in Traffic

Return to the Traffic view. Use the connector dropdown in the filter bar to switch between GA4 and GSC, and use the property dropdown to select which property to view.
You can connect multiple GA4 properties and GSC properties. Use the property dropdown in the Traffic filter bar to switch between them.

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Filter bar

The Traffic filter bar shares the same date range controls as the rest of the Analytics section — time presets (7d, 14d, 30d, 90d, 1y) and a custom date range picker. Two additional controls are specific to Traffic:
  • Connector dropdown — Switch between Google Analytics and Google Search Console.
  • Property dropdown — Select which GA4 property or GSC property to display. If no properties are connected, clicking here opens the Integrations settings.

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GA4 dashboard

The GA4 dashboard shows web analytics for the selected property and date range. KPI strip — Five headline metrics:
MetricDescription
VisitorsTotal unique users in the period
New VisitorsFirst-time users
SessionsTotal sessions (a user can have multiple sessions)
Page ViewsTotal page views across all sessions
Avg DurationAverage session duration
All KPI cards show a percentage change versus the previous equivalent period (e.g. previous 30 days when viewing the last 30 days). Visitors over time — A multi-line chart showing daily visitors broken down by traffic channel (Direct, Organic, Paid, AI Referrers, Other). Each channel is a separate line so you can see how channels trend relative to each other. Channel breakdown — A donut or bar chart showing the share of visitors by channel. This gives you an at-a-glance view of which sources drive the most traffic. Countries — A sortable table of visitor counts by country, showing each country’s percentage share of total traffic. Scroll the table to load more countries. Devices — A vertical bar chart showing the split between desktop, mobile, and tablet visitors. By day — A date-level table showing sessions and page views for each day in the selected range. Sort by date, sessions, or page views. Page Traffic — A table of your top pages by sessions, with engaged sessions, page views, average session duration, and the AI source providers that referred visitors to each page. Search by URL and sort by sessions, page views, or average duration.

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AI traffic filter

The AI Traffic toggle in the GA4 filter bar switches the entire dashboard from all traffic to AI-referred traffic only. When active, every metric and chart reflects only visitors who arrived from an AI platform (ChatGPT, Perplexity, Claude, Gemini, etc.).
Default view. Shows all visitors regardless of how they arrived. Use this to understand your overall traffic performance.
Use the AI Traffic filter to measure the direct revenue impact of your AI visibility improvements. If your brand mention rate increases in Analytics, you should see a corresponding increase in AI-referred traffic in the Traffic dashboard.

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GSC dashboard

Switch to Google Search Console using the connector dropdown to view your organic search performance. KPI strip — Four headline metrics:
MetricDescription
ClicksTotal clicks from search results in the period
ImpressionsTotal times your pages appeared in search results
CTRClick-through rate (clicks ÷ impressions)
Avg PositionAverage ranking position across all queries
Performance chart — A time-series chart showing clicks and impressions over the selected date range, with trend lines for both metrics. Top Queries — A table of the search queries driving the most clicks and impressions to your site. Sort by clicks or impressions. Search by query text to find specific terms. Scroll to load more. Top Pages — A table of your best-performing pages by clicks and impressions. Sort by clicks or impressions. Search by page URL to find specific content. Countries — A table of click and impression share by country. By day — A date-level breakdown of clicks and impressions for each day in the period.
GSC data typically has a 2–3 day reporting lag. If today’s data looks incomplete, this is expected behavior from the Google Search Console API.

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Interpreting AI traffic alongside AI visibility

The real power of the Traffic section comes from combining it with the Analytics section. A typical workflow:
  1. Check your AI Visibility rate in Analytics to see how often you appear in AI responses.
  2. Switch to Traffic and enable the AI Traffic filter to see how many actual visitors that visibility is generating.
  3. Look at the AI Source Visitors breakdown to see which AI platforms drive the most referral traffic.
  4. Cross-reference with the Sources tab in Analytics to see which of your pages AI platforms cite most often — these are likely the same pages driving the most AI referral traffic.