How opportunities are generated
Mentionpath continuously analyzes data across the platform and generates opportunities when it detects patterns worth acting on. A drop in visibility on a specific platform, a high-volume prompt where you are not appearing, a missing structured data type on your most cited page, a competitor outranking you in a topic you should own — all of these produce opportunities automatically. Opportunities are not manually curated. They are produced by rule-based and signal-based analysis that runs after each prompt run, after each site audit, and on a periodic schedule. This means your Opportunities list updates as your situation changes.Opportunity groups
Every opportunity belongs to one of four groups, visible in the left sidebar. The sidebar shows the count for each group and highlights the Needs Attention group with a red indicator when critical items are present.Needs Attention
High-urgency items requiring your immediate response. These are typically regressions — visibility drops, sentiment declines, new critical site health issues, or competitive threats that have emerged recently.
Setup
Items related to platform configuration: incomplete Domain DNA sections, missing integrations, untracked prompts, or features that have not been configured yet. Complete these to unlock the full value of the platform.
On Page
Content and technical improvements to your own website that will improve how AI systems discover and cite your content. This includes Site Health issues, schema additions, content gap recommendations, and page-level optimizations.
Off Page
Actions that build your brand’s authority and presence outside your own site: acquiring citations from high-authority sources, building partnerships listed in Domain DNA, adding your brand to external directories, and improving social profile completeness.
Priority levels
Each opportunity has a priority: High, Medium, or Low. Priority reflects a combination of the potential impact and the urgency of the action.- High — Act on these first. High-priority opportunities typically have the largest potential impact on your AI visibility or involve critical regressions.
- Medium — Important but not urgent. Address these after clearing your high-priority queue.
- Low — Incremental improvements. Work through these steadily over time.
Category sub-filters
Within each group, opportunities are further organized by category (e.g. “content quality”, “schema”, “prompt coverage”, “sentiment”). Category sub-items appear in the left sidebar below the group navigation after you select a group. Click a category to show only opportunities of that type within the selected group. Click All in group to see all categories together.Reading an opportunity card
Each opportunity appears as a card in the main content area. The card shows:- Title — A concise description of the action
- Description — More detail about what the opportunity involves and why it was surfaced
- Priority badge — High, Medium, or Low
- Source indicator — Which part of the platform generated this opportunity (Visibility, Sentiment, Site Health, etc.)
- Action button — A direct link to the relevant area of the platform where you can take action
Win cards
Some opportunities are classified as wins — things that are already going well and worth celebrating or maintaining. Win cards appear at the top of the list with green styling. A win might indicate that your brand is ranking first in a high-volume prompt, that a previously weak topic has improved significantly, or that a site health issue you fixed has been verified as resolved.Acting on an opportunity
Open the detail sheet
Click any opportunity card to see the full context: why Mentionpath surfaced it, what benefit completing it provides, and the data points that triggered it.
Follow the action link
Click the Action button or link in the card or detail sheet to navigate directly to the relevant area of Mentionpath (e.g. a specific Site Health page, the Prompts view, a Domain DNA section).
Complete the action
Make the recommended change in the platform or on your website, depending on the opportunity type.
Other card actions
Beyond marking an opportunity as done, you have two additional options: Decline — Dismiss an opportunity you have decided not to act on. Use this when an opportunity is not relevant to your strategy. Declined opportunities are removed from the list permanently. Snooze — Delay an opportunity for 30 days. Use this when the action is on your roadmap but not something you can address right now. The opportunity reappears after the snooze period ends.Searching and filtering
The Opportunities header includes two filter controls:- Priority filter — Dropdown to show All, High, Medium, or Low priority opportunities.
- Search bar — Full-text search across opportunity titles and descriptions (debounced as you type).
The count badges in the left sidebar (group counts and the total shown next to the “Opportunities” header) reflect the current filter state. The total next to the header title always shows how many opportunities match your active filters.
Empty states
When a group or category has no opportunities, Mentionpath shows a contextual empty state:- Needs Attention with no items: “Nothing needs attention” — your metrics are stable.
- Setup with no items: “Setup complete” — your platform is fully configured.
- On Page with no items: “On-page is looking great” — your content and structure are well optimized.
- Off Page with no items: “No off-page opportunities” — your external presence is strong.