Skip to main content
Domain DNA is the foundation of everything Mentionpath tracks and generates. It is the structured record of who you are, what you offer, how you write, and why you are credible — assembled into a format that AI systems can understand and act on. The more completely you fill in your Domain DNA, the more accurately Mentionpath can monitor your AI presence, surface issues, and generate targeted improvements. Domain DNA is organized into two groups in the left sidebar: Core (Profile, Organisation, Products, Authority Signals, Competitors, Topics) and Writing (Style, Instructions, Q&A).
The Profile section holds your brand’s most fundamental identity information. Every field here feeds directly into how Mentionpath identifies your brand across AI responses and how the platform frames its analysis.Brand identity — Your brand name is the primary string Mentionpath looks for when scanning AI responses. The Exact Match Only toggle controls whether a mention must match your brand name exactly (including capitalization) or whether close variants also count. Enabling exact match is useful when your brand name is a common word and you want to avoid false positives.Location and reach — Set your primary country and, optionally, city, then choose a geographic reach (local, national, global). These values affect which prompt geographies are suggested by default and help contextualize your visibility data.Language — The primary language your brand communicates in. This is used to calibrate AI response analysis and content recommendations.Brand summary — A brief description of your brand (up to 1,000 characters). Use the Detect with AI button to auto-populate this from your website, then edit the result. The summary is used to improve content quality across the platform.Elevator pitch — A single concise sentence that defines what your brand is (up to 280 characters). Think of it as the one-sentence answer to “What does your company do?” Use Detect with AI to generate a starting point. This field helps reduce generic or off-target content.Differentiators — Up to three key points that set your brand apart from competitors. Use Detect with AI to generate suggestions, or type your own. Each differentiator has a 120-character limit.
The “Detect with AI” buttons on Brand Summary, Elevator Pitch, and Differentiators analyze your website and generate grounded suggestions. Run them once, then refine the output to match your brand voice.
The Organisation section captures the structured entity data that AI systems and search engines use to verify and describe your company. This data maps directly to schema.org’s Organization type and is used in Site Health fixes for missing structured data.Entity info — Set your legal name (distinct from your brand name when they differ), knowledge base URL (e.g. a Wikipedia article), and API documentation URL. You can also add alternate names and brand variants — these are the names Mentionpath will recognize as your brand when they appear in AI responses.Industry, business model, and customer type — Classify your business so Mentionpath can generate more relevant prompts and content recommendations. Customer type supports multiple selections (B2B, B2C, B2G).Registration and history — Country of registration, registration number, and founding date. These feed into the foundingDate and related fields in Organization schema.Headquarters address — Street address, city, region, postal code, and country. Used for the address field in Organization schema markup.Founders — Add your company founders with their names and profile URLs (e.g. LinkedIn). Maps to the founder field in schema.org.Contact points — Editorial email, editorial phone, privacy/DPO email, and accessibility email. These populate the contactPoint array in Organization schema, which is increasingly used by AI systems to verify publisher credibility.Editorial team — Add content authors and editors with their names, roles, and profile URLs. Mark one person as the primary author. This data is used to generate Article and BlogPosting schema with accurate author attribution.External profiles — Add social, knowledge base, review, and business directory profiles (LinkedIn, Crunchbase, G2, etc.). These populate the sameAs property in Organization schema, which tells AI systems that different profile pages refer to the same entity.
Filling in Organization details unlocks more accurate AI-generated schema fixes in Site Health. When you open a schema issue, Mentionpath will use your Organisation data to generate a populated JSON-LD block rather than a generic placeholder.
The Products section is your brand’s catalog of offerings — organized into three lists that help AI systems understand what you sell, what capabilities you provide, and how your site is structured.Main Products (up to 15) — Your primary products or services. For each entry, provide a name, a URL to the product page, and a description. Use Detect with AI with a URL filled in to auto-generate a description from the page content.Features (up to 20) — Key capabilities or features of your products. Add these individually with names, URLs, and descriptions. Feature-level detail is particularly useful for comparison-style AI queries.Core Category Pages (up to 15) — Important category or landing pages that define your site structure. Adding these helps Mentionpath generate prompts and recommendations that are grounded in your actual page hierarchy.All three lists share the same add/edit flow: click Add in the card header, fill in the side sheet, and save. Click any existing row to edit it.
Product data is used throughout the platform — in prompt generation, Site Health schema recommendations (particularly for Product and SoftwareApplication schema), and opportunity detection. The more accurate your catalog, the more targeted your recommendations.
Authority Signals is where you document your brand’s credibility evidence. These signals are used for AI grounding and for improving your E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) posture.Leadership team — Key executives, directors, and department heads. Include their name, role, and a profile URL (e.g. LinkedIn). Leadership attribution helps AI systems understand the human expertise behind your brand.Top Customers / Users (up to 10) — Notable customers or testimonials. Add company names, URLs to case studies or testimonial pages, and descriptions. Being associated with recognizable customer names strengthens your authority signals.Partnerships / Integrations — Strategic partners, technology integrations, or co-marketing relationships. There is no cap on this list, reflecting the cumulative value of partnerships for authority.Published Research / Reports (up to 10) — Original research, white papers, industry reports, or case studies authored by your brand. Include title, URL, and a brief description.Media Mentions (up to 10) — Press coverage, interviews, or notable references. Add the publication name, article URL, and a description.All lists share the same add/edit pattern: click Add, fill in the side sheet (with optional AI description detection from a URL), and save.
The Competitors section is a managed list of the brands that appear alongside yours in AI responses. Mentionpath discovers competitors automatically from your prompt results, but you can also add them manually, adjust their type, merge duplicates, and exclude brands you do not want to track.Competitor types — Each competitor is classified as one of three types:
  • Direct — brands you compete with directly
  • SERP — brands that appear in the same AI responses as you, even if they are not direct competitors
  • Excluded — brands removed from comparisons (they still appear in raw AI responses, but are not shown in analytics)
Adding competitors manually — Click Add competitor, enter the domain (without https://) and the brand name.Managing existing competitors — Click any row to open the detail sheet. From there you can change the competitor type, add name variations (alternate spellings or product sub-brands), merge the competitor into another entry (useful when one brand appears under multiple domains), or mark it as your own brand (if Mentionpath mistakenly classified one of your own domains as a competitor).Merging — When the same competitor appears under multiple entries (e.g. acme.com and acmecorp.com), use the Merge with… action to combine them. The merged entry’s mentions are reassigned to the target competitor.Search and filter — Use the search bar to find competitors by name or domain. Use the filter tabs to show All, SERP, Direct, or Excluded competitors.
The This is our brand action removes a competitor from the list and attributes its historical mentions to your tracked domain. This cannot be undone from the competitors table, but you can undo it from the “Counted as your brand” section that appears below the main table.
Topics are labels you use to organize your prompts into thematic groups. Once you create topics and assign prompts to them, the Analytics and Sentiment dashboards show topic-level breakdowns — letting you see which subject areas your brand is strongest or weakest in across AI responses.Creating a topic — Click Add topic, enter a name, and save. Topics are automatically assigned a color for visual identification.Assigning prompts — Click any topic row to open the detail sheet. The sheet shows which prompts are already assigned and lets you search for additional prompts to add. You can also remove prompts from the topic.Excluding a topic — If a topic is no longer relevant, you can mark it as excluded. Excluded topics are hidden from Analytics tabs but can be restored by setting them back to active.Deleting a topic — Type the topic name to confirm deletion. This removes the topic permanently and unassigns all prompts from it.
Topic assignment is also available directly from the Prompts table — click the topic chip on any prompt row to assign or change topics without leaving the prompts view.
The Writing Style field is a plain-text description of your brand’s tone and voice (up to 1,000 characters). It guides how Mentionpath interprets and generates content related to your brand.Examples of what to include: preferred tone (professional, friendly, direct), sentence length preferences, formatting conventions, vocabulary guidelines, and anything your brand avoids.Use Detect with AI to generate a starting style description from your website content, then refine it manually.A typical entry might read: “Use a direct, confident tone. Prefer short sentences. Avoid passive voice and jargon. Address the reader as ‘you’. Use Oxford commas.”
Writing Instructions are a numbered list of specific, enforceable writing rules (up to 20 instructions). Unlike Writing Style which describes your voice, instructions are concrete dos and don’ts that apply to every piece of content.Each instruction is a single input line with no character limit enforcement — keep them concise and actionable. Examples:
  • “Never use em dashes; use a comma or rewrite the sentence instead.”
  • “Address the reader as ‘you’ and refer to the company as ‘we’.”
  • “Use bold for key statistics and product names.”
  • “Do not use the phrase ‘leverage’ or ‘synergy’.”
Add instructions one at a time with the Add instruction button. Delete individual instructions with the trash icon. Changes auto-save after a short debounce.
The Writing Q&A section (accessible via the Q&A link under Writing in the sidebar) lets you provide question-and-answer pairs that define how your brand should respond to specific topics. These grounded answers help Mentionpath generate content that is factually accurate and aligned with your official positions.Use Q&A entries for: product pricing FAQs, policy explanations, technical clarifications, common objections and responses, and any area where AI systems frequently generate inaccurate or outdated information about your brand.

​
Why Domain DNA matters for AI visibility

AI systems form impressions of brands from the content they have been trained on and, increasingly, from real-time retrieval of web content and structured data. A complete Domain DNA gives Mentionpath accurate, structured context so that audits, prompts, opportunities, and schema recommendations are grounded in your real brand rather than generic patterns.

Structured data

Organisation and Products data powers Site Health’s schema recommendations. When Mentionpath detects a missing Organization or Product schema, it uses your Domain DNA to generate a populated JSON-LD fix rather than a template.

Prompt relevance

Profile, topics, and competitors are used when generating and scoring prompts. Accurate data means suggested prompts reflect your actual market position.

Competitor tracking

The Competitors list determines which brands appear in your Analytics comparison charts and Share of Voice calculations.

Content quality

Writing Style and Instructions are used throughout the platform to ensure generated content matches your brand voice.